What is the scope of digital marketing in Toronto?

Digital marketing is the component of marketing that uses online channels for marketing products and services and reaching a broad customer base. If you want to study or build a career in digital marketing in Canada, you must choose Toronto, the country’s largest metropolis and a popular study destination. It is Canada’s largest center for education, innovation, and research. The digital marketing specialist course offered in Toronto focuses on digital marketing strategies that are key to communication in today’s digitalized landscape. Apart from experiencing high-quality education, students can also access attractive job opportunities within the digital field.

Digital Marketing in Toronto

Canada’s largest city, Toronto, is also the center of technology, finance, business, art, entertainment, and marketing. The country offers a significant job market for digital marketing due to the globalization of business and continuous internet penetration. The scope of digital marketing in Toronto is vast as most big businesses are located here, multiplying the career opportunities. Digital marketing is rapidly growing in Cannada, especially in Toronto, creating numerous job opportunities, including marketing and business.

Avenues of Digital Marketing

As the scope of digital marketing evolves, allowing companies to reach a global audience online. There are many advantages to implementing digital marketing in business, giving a significant return on investment. Digital Marketing is a broad field encompassing different types of digital channels companies use to boost their marketing channels. Here are the eight most popular avenues of digital marketing that companies can take advantage of to boost their marketing efforts:

  • Website Marketing
  • E-mail Marketing
  • Content Marketing
  • Video Marketing
  • Affiliate Marketing
  • Social media marketing
  • Pay-per-click Advertising
  • Search Engine Optimization (SEO)

Canada is well-known for being one of the largest advertising markets in the world due to its high internet penetration rate and massive growth of digital marketing. Digital marketing jobs in Toronto are offered in multiple types: full-time, part-time, temporary, contract, permanent, freelance, and internships. In 2021, the total digital advertising spending in Canada was approximately 9.58 billion Canadian dollars. The industry is projected to increase its expenditure to 12.19 billion Canadian dollars by 2024, creating numerous opportunities for qualified digital marketers.

Digital Marketing Job Roles

With growing expenditures, the demand for digital marketers is also growing, and Toronto is experiencing an increasing demand for digital marketers. The number of job opportunities in digital marketing is massive, and the jobs align with specializations. Some of the most prominent job roles offered within digital marketing are:

  • SEO manager
  • Copywriter
  • Email Marketing Manager
  • SEM Manager
  • Digital Marketing Manager
  • Social Media Specialist
  • Marketing Analyst
  • Content Strategist
  • Digital Advertising Specialist

Now that you know about digital marketing, here is the digital marketing salary in Canada.

Digital Marketing Salary in Canada

The average annual salary of a digital marketing professional in Canada is around CAD 52,000 to CAD 58,500 per year. An entry-level digital marketing specialist can expect around CAD 43,711. However, with experience and qualifications, a digital marketing professional can make around CAD 78,448.

You can fast-track your digital marketing career in Canada by pursuing a well-design digital marketing specialist program from a renowned academic institution in Toronto. To learn more about the program, log on to our website!


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