The eCommerce industry is booming rapidly. According to Statista, retail eCommerce sales are expected to reach 7.4 trillion dollars in 2025 from 4.9 trillion in 2021, a growth rate of approximately 50 percent.
The eCommerce industry keeps changing rapidly due to a shift in customers’ interests and demands. Therefore, new technological advancements have become frequent in this industry to offer customers a more engaging and personalized experience.
This industry needs to stay on top of changing customer behaviour and other trends. There is no alternative to it. There are multiple things that are changing around eCommerce retail, but these are a few of the biggest trends that are likely to continue.
Table of Contents
Leading eCommerce Website Development Services Trends
The most popular eCommerce trends for online retail industries are:
AI (Artificial Intelligence)
eCommerce businesses are using artificial intelligence (AI) and machine learning to offer a more personalized shopping experience. AI uses insights like search history, buyers’ gender, demography, and buying history to show relevant products and services to potential customers.
Providing customers with the right products and experiences requires automating and optimizing the online shopping experience. The key focusing areas that matter most to them include omnichannel product insight, fraud prevention, mobile shopping tools, and sustainability. Therefore, AI has become integral to online shopping and an eCommerce trend. A reputed eCommerce website development company can precisely integrate AI tools to build websites and succeed in this industry.
Voice Search has become one of the popular trends in the online industry. Users now prefer searching through voice rather than typing; therefore, it has become essential for businesses to optimize content for it. As per the new Google Guidelines, more textual content should be included in voice searches. It will help them appear in rich snippets and knowledge graphs.
Voice-activated buttons may improve eCommerce store numbers by converting more customers from smart speakers such as Alexa. Therefore, it has become a significant trend for every online store. An eCommerce website development service with up-to-date experts can help you integrate voice search options into your website.
Chatbots have become popular nowadays for almost every website. You can easily find an option to chat on any website you visit. These are chatbots that converse with online customers, similar to an in-store salesperson.
Today, consumers are impatient if they can’t identify or purchase a product in a matter of a few clicks. A chatbot can intervene at this point to keep the deal going. Chatbot integration for eCommerce website development services powered by AI can enhance user engagement by giving users relevant options.
Users get an instant solution to their queries through chatbots, and they continue their shopping. This may not be possible through manual chat.
Also Read: SOP Full Form
The advent of augmented reality (AR) has completely revolutionized the online shopping experience. With this kind of technology, consumers can actually see the product they’re looking at, which aids in their final purchasing decision.
As the buyer may get a better sense of the item without physically seeing it, AR significantly alters the shopping experience in certain industries, such as fashion and home decor. It takes the user’s shopping experience to a new level with real-time product previews, 3D views, and virtual try-on.
A visually immersive environment is referred to as virtual reality. By 2022, a vast majority of eCommerce stores are expected to employ more Virtual Try-On technologies. It will help shoppers understand what they’re actually buying. The concept of virtual try-on is currently more popular in the eCommerce industry for clothing and shoe stores.
The use cases for retailers often either improve or innovate on in-store experiences or digitally replicate the advantages of in-person shopping. VR can help in:
- making a positive customer experience
- increase brand loyalty from customers
- increase consumer confidence in their purchases
You can leverage the benefits of AR technology for your eCommerce store by integrating it into your website with the help of an eCommerce website development company.
Headless commerce is a development approach that is recently gaining popularity and, therefore, is part of the eCommerce trend. A headless commerce solution can separate or decouple an online store’s frontend presentation layer and eCommerce platform. Due to the backend flexibility of headless, as well as the additional digital experience capabilities, more online business organizations are implementing it.
This approach provides flexibility and offers an engaging customer experience. It is conducive to an attractive and personalized shopping experience. An eCommerce website function flawlessly on every device and platform with a great user experience. It also offers agility by being brand-consistent across channels and staying ahead of customer expectations.
Headless also gives you more control over the content and customer checkout experience. When you hire web developers, they can help you integrate this trend into your eCommerce website.
Progressive Web App (PWA)
Progressive Web Apps (PWAs) are rising as an emerging trend for every business, including retail eCommerce. These PWAs with all the benefits of websites and apps but are much more than that. With these PWAs, retailers can offer their customers a faster, more engaging version of their eCommerce websites. They offer various benefits such as:
- add to the home screen
- native app-like experience
- offline functionality using service workers
- quick loading
- lesser data consumption
- easy maintainable
These were the popular eCommerce trends that are powering online retail industries. For businesses to meet the constantly changing needs of their clients, it is essential to introduce unconventional solutions. Reliability, performance, and infrastructure are all critical components of a strong foundation.
Companies are forced to create a solid and compelling online presence because of the ongoing surge in the popularity of online purchasing.
Businesses need to update their website to stay in the competition constantly. But that doesn’t mean that you should integrate all the trends into your site or create a website with all the trends. You need to understand your business specifics and demands and choose the trends accordingly. You can seek professional assistance to get the right solution based on your project needs.
Also Read: What is electronic logbook