I don’t know what your biggest mistake has been in the social profiles of your company or in your personal ones, but some of them can be really harmful for your company. If you are lucky enough to have a large following, that mistake can also be magnified exponentially.
The most important thing to keep in mind is that while social media is a great way to attract new customers, you should also be very vigilant about what is being said or posted on behalf of your company.
Lack of humor
Everyone likes a little sense of humor. After all, it helps you connect and empathize with the audience of your social profiles. However, while some companies, others hit the ground running. In some cases, because they do not apply it in the correct context, in other cases because they employ an evident insensitivity in their publications.
Whether he was representing the company or simply giving his personal opinion, the damage caused by that employee was great. And he did it from the company account. Although the company managed to solve the crisis and turn the situation around, you cannot afford such mistakes.
Humor must be applied in its context. You have to take into account the situation and the demographic profile of your audience before launching into a joke on your social networks.
Mistimed social media posts
The posts you send out should sync up with what’s happening in your company at that particular moment.
Otherwise, you could end up confusing your followers or, you will give them a good opportunity to show their anger against your brand.
With some social media tools like Buffer and Hootsuite , you can be tempted to schedule posts for too long and forget what you’ve scheduled. And as a result, you could find yourself publishing posts that do not reflect important changes that have occurred in your company and that you could not foresee at the time of planning.
Responding inappropriately to customers
Of course, the customer is always right. Responses to dissatisfied customers should never imply that they are to blame for the problem.
Let’s face it: sooner or later you’re going to have unhappy customers. And not only that: these days, they may even write a review and post on your Facebook page or, worse yet, launch a hashtag on Twitter so that everyone can know about their complaints and second them.
The important thing is to know how to react to that situation. Answer negatively and you will see that there is nothing worse than a client who is ignored.
Get into all the ‘trends’ without checking beforehand
Take a look at Twitter’s trending topics and you’ll probably see tweets that have nothing to do with them, launched by companies that just want to gain popularity within the hashtag. While it can often work, other times it can backfire and damage your company’s reputation. make a little effort to really find out what the origin of the hashtag is before launching into a promotional tweet.
Being (or seeming) insensitive
Indiscriminately participating in all hashtags can have two very serious repercussions: it could show users how clueless you are, or worse, it could show complete insensitivity on the subject.
In social networks, you must be very careful with this type of behavior. There is no room to explain that you did not know what that ‘trend’ was about. Therefore, do a proper search for it and select well the type of messages you post on social networks.
Social networks have memory and work very fast. Before you know it and delete a post, they’ll have taken screenshots of it and put them away. Social networks do not admit excuses.
But at the same time, they are a perfect place to grow your business. The error that underlies all the errors shown above is the absence of proper research and review of the topic before posting on it.
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