Yes, we know that copywriters are not about H1, ALT for pictures and snippets. They are about cats, trends, and non-steam copy-paste from Google Docs to the WordPress editor. And at the same time, they, like ordinary people, are not alien to the desire to see that their texts are read and attract new visitors to the blog. To help bring the text “to people” (higher in SERPs), our seoshniki created a simple cheat sheet for optimizing blog text on the most popular WordPress platform. Share with colleagues!
- The maximum sentence length is 14 words. Minimum – 4 words.
- Pay particular attention to the first sentence: – length of at least 12 words, but not more than 200 characters; – try to start with a definition (in the style of Wikipedia, a check list or a comprehensive response to a request). So you can get into Google’s quick answers and rise above SERPs).
- Check for grammar and water. We aim at 7 and above in Glavred. Search engines do not rank sites with grammatical errors. According to Matt Cutts, the former head of the Google search spam team, the grammar most often correlates with the PageRank of the page (yes, the indicator has been officially canceled, but we all know that it is invisible to us).
- Achieve uniqueness of 95% and higher (when using formulas or scripts, the percentage may be lower).
- Pay attention to the structure, the use of numbered lists and tables in the article is encouraged.
Content Copy write Help Tools
- Glvrd – A service to improve the text, which highlights errors and unnecessary words. Available as a plugin for google docs.
- Grammarly – A similar service for English texts to check grammar, vocabulary and style.
- Content-watch to check the uniqueness of the text.
- The main title of the article, H1, start with the exact occurrence of the keyword. Next is additional text that will attract the reader. For example, headlines like “TOP 10 …”, “Rating of the best …” always work well. Note Kotikov: Works, works, don’t hesitate. Do not just forget that the rating should be honest and genuine, and the TOP-10 should not be compiled on the basis of personal preferences or what you find in half an hour.
- Use one heading for 500-1500 characters. Note Kotikov: Also not a dogma. But the rule is not bad.
- Be sure to tag the headings with the tags H2 and H3 (further – often does not make sense). Typically, WordPress makes it possible to do this from the “Paragraph” drop-down menu – just select the desired option “Heading 1”, “Heading 2” and so on. If this is not possible (for example, the editor simply does not contain such an item) – you have to manually register H2 and H3. This can be done in the “Text” tab.
Search Engine Ranking Factors
- Use anchor links to blog articles and landing pages.
- Options for links that can and should be used (by priority): – navigation; – linking on a blog; – promoted categories of the site; – to the source of information.
- Do not duplicate the link to the same page in the same text.
- Minimize the use of links to external sources. The more they will be on the page, the less weight each.
- Do not post links to other people’s sites at the top of the article. The first link in the article should be to your resource, not external. The first link transfers the maximum “weight” to the page it leads to, improving its position in the SERP. For the rest of the links, the weight is passed down.
It is forbidden to put links from headers (if it is marked in the code with the corresponding tag).
- The placement of anchor links at the beginning of the first sentence of the article is unacceptable. If this material is new, it will be difficult for him to rank.
- If the links lead to unverified sites with dubious content – it is better not to use them, but if there are no options – check the “nofollow” box so that the PS does not analyze them.
- Reduce the weight of images to 29KB for JPG and 16KB for PNG. These are averaged figures taken from a study of 100 popular http Archive sites. The presence of heavy illustrations significantly affects the speed of the site, and that, in turn, affects the ranking and conversion (we look at the infographic).
Prescribe Title and ALT-text for images, using low-frequency keywords and those keys that cannot be entered into the main text. No more than 10 words. There are common examples of keys that can be added – photos, views, colors, etc
If the images are intended solely for design and do not carry any meaning, ALT can be omitted. Then the PS will “scroll” further.
- Verify that the text surrounding the picture correlates with it. Google analyzes it to evaluate the relevance of the image.
- Download the picture from your computer / server / site, and not through a link from someone else’s. This will have a more positive effect on the ranking. In addition, it will give great confidence in the longevity of the picture – because it is stored in your database.
- Pay particular attention to the main image. Most of the images that are high in Image Search are the main ones on the page.
Title may duplicate H1 or slightly different – there is no huge difference. In Title, it is customary to use a brand query, for example, “SE Ranking Blog”.
- Description should contain a short and interesting description of the article in order to interest the reader.
- Specify “noindex” so that systems do not analyze the text on the page if it is not unique. For example, you have posted your content on an external site and want to repost it yourself, or publish someone else’s content.
- If you create text in Google docs, copy it to the “Text” tab and then format it in “Visually”. So you will not transfer unnecessary code from docs, which prevents robots from quickly scanning text.