Digital entrepreneurship grows and expands. An outstanding part of the businesses that are formed today are online. The advantages that this modality has make it the preferred option for people who decide to undertake.
Entrepreneurship and digitization have become a binomial over the years and the evolution of the digital market. Yes, not all businesses that are undertaken are digital, but more and more businesses are embracing digitalization, making the leap to the digital world and squeezing its benefits.
The evolution digital transformation
The evolution of entrepreneurship has gone hand in hand with digital transformation, which has meant a revolution and evolution in the processes that are activated to shape and launch business projects of any kind. Currently, the business world and the creation of new businesses are developed in an environment where Big Data, the Internet of Things, mobile devices or e-Commerce triumph. Instruments that allow the borders of space to be broken. Times get shorter. Digital globalization has come to alter (and improve) and to expand the possibilities of entrepreneurs.
In this same sense, consumer behaviors are evolving, which are also marked by the digitization of processes. Consumption, contact and relationship with the company is mainly influenced by information and communication technologies. Currently, a computer, tablet or mobile phone is required to buy. E-commerce increasingly revolves around the phone.
The digital transformation has altered the current business model and has positioned digital entrepreneurship as the future.
keys and advantages of undertaking digital businesses
Whether analog or digital, entrepreneurship is not an easy process. However, it is true that when it comes to starting a digital business, the current context dominated by the digitization of processes offers a series of advantages over analog entrepreneurship. But, are digital businesses the present and the future of entrepreneurship?
Let’s see some keys and advantages.
Lower initial cost
Many of the great digital businesses that we know today were formed in a garage or in the room of a young person with entrepreneurial concerns. Undertaking in the digital world does not mean doing it from home inevitably, although it is true that the recent pandemic situation has boosted this type of process.
However, starting a digital business from home is an option, increasingly on the rise, which implies a significant cost reduction. I f starting any type of business is expensive to start with, going the home route reduces some of the initial costs : for example, there are no office rental costs, maintenance and cleaning costs, or security systems. Other expenses such as electricity, water or gas are also reduced.
Work from home
As an extension of the previous point, if the digital business has several workers, it should be noted that teleworking is an increasingly widespread option in the business fabric. Working from home is implanted, especially in the recent health crisis, as an upward modality. Teleworking allows, in addition to cost savings, a flexible schedule, improves conciliation and trips to the office are over.
As a parallel benefit, it can be noted that the digital business and the way of working is also more sustainable, since gas emissions from travel, traffic jams in large cities and the maintenance of large offices are minimized or annulled.
It overcomes the barrier of space
Digital business usually goes hand in hand with electronic commerce or ecommerce. Globalization, the development of communications and the expansion of international trade allow products manufactured in any part of the world to reach their antipodes in a matter of a few hours. The space barely exists for digital business.
For customers, who are increasingly accustomed to consumption via the Internet, buying products or contracting services from the comfort of their home computer or mobile phone represents a good dose of comfort. It is no longer necessary for them to go to an establishment to consume your products. Ecommerce takes you home. To almost any house in the world.
On the other hand, time barriers are also overcome. In other words, permanent availability in ecommerce is possible. Internet does not close, it works 24 hours a day, 7 days a week, every day of the year. It is possible that there are customers consuming products, buying from an online business, while the owners sleep.
Offer facilities to customers
Especially among those customers who are more advantaged with technology and with online consumption, digital businesses are beneficial for them. Buying is a matter of browsing the Internet looking for what you need and in just a few steps or clicks you can get the product in question. You no longer have to scroll and almost any product or service can be found on the web universe.
The digital business also reaches places where in person, in a physical establishment, it would be really difficult to reach. There are specialized products or services that can be difficult to find in the analog world, in physical commerce. Based on searching the Internet, these products are available to any consumer anywhere.
In addition, the comparative range is extended for customers who, through the Internet, can compare many more products. The information available is also broader than what a seller can offer at a physical point.
Refine the market and the public
The digital business model allows, thanks to online segmentation tools, to fine-tune the market we are targeting and our target audience. For example, social networks, the great external online communication channel for digital businesses, allow you to direct your messages to segmented audiences, to people who are really interested in your products or services.
Thus, time and effort are not wasted in reaching non-potential customers. When a customer makes a sale, they can be followed up through the same social networks, achieving a more lasting contact with them, which can generate loyalty towards the company.
Also Read: What is electronic logbook