Employability has found a great tool on the Internet and its different applications.
Strengthen your professional profile and improve your chances of accessing the labor market or improving your professional career with the options offered by the digital and social world.
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LinkedIn is a social networking site designed specifically for professional networking and career development. It was launched in 2003 and has since become one of the most popular platforms for professionals to connect and share information about their careers, job opportunities, and industry news.
LinkedIn users create a profile that typically includes their work experience, education, and skills. They can then connect with other professionals in their industry or field, join groups, and participate in discussions. The platform also offers job listings, company pages, and tools for recruiters and hiring managers to find and attract potential candidates.
In addition to its core networking features, LinkedIn has also added a number of other features over the years, including a newsfeed, a messaging system, and a learning platform called LinkedIn Learning.
If you are looking for a job or want to improve the one you have, this interests you. Internet and social networks have become a perfect ally for employability. The conventional resume, the infinite tour of companies carrying your life career in hand, has been giving way to job search techniques that use ICT to show yourself to companies and recruiters and offer your knowledge, skills and competencies for business projects.
Digital employability is a reality and its best-known and most widespread instrument is found in LinkedIn.
Top tips and tricks to create professional social network
Get a profile that adds value
An empty profile, where there is hardly any content or where the content is not relevant to your network of contacts, does not contribute anything and does not improve your image or the notoriety of your profile. This advice is basic. Make your profile look like a source of useful data by sharing important information for your network and for your sector.
In this way you will achieve not only the loyalty of your followers, but you will also see how your visibility increases. That is, if you have an updated and valuable profile, you will get more recommendations, which will increase your visibility. This affects the number of times your content will be shown to users.
Update it constantly
This tip may seem like a first job search tip. But it is worth remembering and keeping it in mind. If your conventional, paper resume is always up to date, you should do the same with your LinkedIn profile. Those who update their profile frequently open the range of possibilities and receive more job offers. This task must be contact and continuous.
It is not just about providing information about experiences, jobs, training and courses… but about providing projects, achievements, specific jobs, a portfolio. Whenever you finish an interesting project that contributes to your professional profile, take it to LinkedIn.
If the goal of LinkedIn is to publicize your work experience and the skills and aptitudes that you have developed throughout your professional career, you should add sections. Not only does it improve your professional image, but it also gives users who browse your profile a certain order and harmony. To do this, go to the “Edit Profile” menu and click on one of the sections that are offered to add to your profile.
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Take care of the photos
We will not say that a picture is worth a thousand words because it is a hackneyed expression. But subscribe as is the content. Because yes, the image of your profile must be of an optimal and professional quality. A LinkedIn profile that has good photos has a much better chance of positioning itself in its sector, reaching more users and therefore increasing its visibility.
Give a serious and formal look to your photo. Leave selfies or photos of a more personal nature for other networks. On LinkedIn, the professional wins. Make your photo symphony with the philosophy of this platform.
Pay attention to the keywords and the URL of your profile
Those known as keywords, keywords, are essential elements to reach specific content on social networks and on the Internet in general. These words increase the chances that people will find you in addition to defining your professional profile and the sector to which you belong.
In general, recruiters use them to search for certain profiles. Having a well tagged profile with these words helps to be well positioned in the list of search results.
If, for example, you work in the world of training, use keywords like #Training, #Teaching, #Education.
In addition, to professionalize your profile it is interesting that you personalize your URL. Do it in the Edit Profile menu, put the cursor on the URL that you can see below your name and click on configure. A link with the text “Create a custom URL” will appear on the right. Finally, click on that link to edit your URL.
Post links with calls to action
There are users who include links to some website, especially personal ones, in their profiles. So that they do not go unnoticed, it is interesting that they include calls to action. Thus, you help generate more interest in your profile and, incidentally, increase traffic to your site , a space that can complement your LinkedIn profile and where you can capture your professional profile more accurately and thoughtfully.
Mention other users to make them see your post
If your objective is for a specific person to see your updates, and access your profile, a good trick that you can implement is to use mentions in your publications. That way, when you share any content on LinkedIn that includes those mentions, the people mentioned will be notified.
To do this you just have to enter the at sign followed by the name of the contact. Of course, do not abuse or harass, because this mention technique can become counterproductive if you use it excessively. And remember, that when you mention it is in a really attractive content, that it adds up and does not generate noise.
If you are on LinkedIn because you are actively looking for a job or if you are to position your profile in the market and in your professional sector, a good way to achieve the position you are looking for is to include written recommendations in your profile.
They are small texts made by other users who have shared a workspace with you. These are references that are very valuable, since they come from former bosses and past former colleagues.
If someone looking for workers sees your profile with valuable recommendations from other users with whom you have worked, it will undoubtedly create a good image about you and predispose them to a first contact.
Join and participate in groups in your sector
In this way the visibility of your profile increases because when you join a group the news appears on the board of your current contacts, and the interactions you make in the group. In addition, it must be taken into account that groups are ideal spaces to establish relationships with other professionals in the sector, with managers, with recruiters or with CEOs. Some groups allow all members to send each other private messages.
For all social media (and non-digital environments too) be thankful. Cordiality generates a positive image of your profile and generates a good personal brand image. Therefore, it is interesting that in the daily management of your profile you spend some time validating the knowledge of other users you know, or with whom you want to establish professional relationships. Likewise, be thankful when other users recommend your posts or validate your skills.
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