According to various economic studies carried out throughout history by entities such as ECLAC (Economic Commission for Latin America and the Caribbean) and others, an average of between 70% and 80% of enterprises die before reaching 5 years of life.
Some of the causes may be internal, such as poor management, inexperience in business, etc. But there are also external factors, such as high tax rates and market competitiveness, that make it difficult to sustain over time. A good way to deal with such factors is to seek advice from SME experts and keep your team small. worked.
How? The answer is very easy: by outsourcing as many services as possible. In this way you get the help you need for any aspect and you only pay for the service received when you need it.
When to outsource?
If you are wondering when it would be a good idea to hire external help in your business , you can do it for any of the following cases:
When you need expert advice
If you are an entrepreneur with little experience yet, you will surely need help to know how to carry out the different processes, that is, to help you organize them so that the work is carried out in an orderly manner from the beginning.
For this case, you can outsource the help of an industrial engineer or a business consultant for SMEs, someone who will guide you on how to organize both the administration, the assignment of tasks, the resources to use, the steps of production or service, etc. .
Another aspect in which you can seek help is in the development of your brand concept, as well as in the marketing strategy. In these cases, you may require the services of a marketer with whom you can work on an action plan for your marketing strategy and advertising campaigns.
You can also look for a graphic designer who is an expert in branding or branding. The idea is that you can count on the technical advice of an expert in the field who will teach you the “how” of the administrative part of your company.
When it’s something you and your team can’t do
Although seeking help for tasks that you do not know how to do seems like an obvious decision, when it comes to business, sometimes the opposite usually happens: what you try to do is find how to do it yourself or delegate it to a member of the team, even if it is not your specialty or know how to do it.
This usually has counterproductive effects, since although the task is completed in the end, the process can result in higher costs for the company: Greater amounts of wasted material, loss of valuable time searching for the ” how to do it ” ( tools, software, steps to follow) and then in a slow and clumsy execution, delay of other tasks in which your team is an expert and in which there is a delivery date, disorganization of day to day and scheduled activities, etc. .
It’s most cost-effective to hire a freelancer who knows how to get the job done and has the necessary tools or skills to get the job done quickly and correctly from the start.
Example : Making an advertising poster: Graphic designer = US$150 for a creative and well-done job, versus buying the software = US$250 + installation = 1 hour + figuring out how to use it = 1 or 2 days, etc. so that in the end the result does not leave you completely happy.
Think of all the time and money you save if you just write to someone and explain what you want. Don’t you think it’s better?
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When it takes a long time and is not a critical task
If you have a task that you know how to do, but it will take too long and doesn’t require very specialized skills, you can seek the help of a freelancer to do the job on a temporary basis.
For example, entering data into a database, digitizing documents, organizing files and data, sending email marketing messages, making follow-up calls, reviewing and correcting a document, preparing a presentation, etc.
For this type of task, you can quickly hire the help of a freelancer and it is advisable, in fact, to have a small list of possible suppliers on hand to contact them when a need of this type arises.
When it’s not something you do every day
It may happen that in your business there are tasks that, although they occur with moderate frequency, are not necessarily carried out on a daily basis. When this happens, sometimes you can think of hiring a permanent person to take care of it, but when it comes to work, it turns out that you start assigning them useless tasks in order to cover the time you pay them while it is time to do what you actually hired him to do.
Do not fall into this mistake, it is much more profitable to maintain contact with a freelancer who you pay per work or task carried out, instead of filling your payroll with people who you end up asking for things like ordering the stationery or decorating the office, because he will have many idle hours of work and you will not like to feel that you are paying him for “warming up the chair”.
When you can drive online
There are a number of jobs that, if you think about it, only require a computer and internet access to perform. If that is the case, it is best to outsource the services of a person who does such tasks from home.
The way of working is the assignment of tasks, as well as goals to meet, establishing a monitoring mechanism, whether it is a daily summary, a videoconference, a phone call or simply reviewing an online list through tools designed for such purpose. effect, like Asana , Trello or others.
That way you save space, energy costs, purchase of equipment, fixed payroll expenses, office supplies and even cafeteria… Have you accounted for what you spend on paper, napkins, coffee, purified water, sugar, disposable plates and cups, cookies, filters, stirrers, etc. in addition to the office supplies that are already used?
Think: if what interests you is the final result and meeting the deadline, why do you need to be seeing the person while they work every day? Why not cut that cost by working online?
What aspects to take into account when hiring a freelancer?
Outsourcing outside help through freelance professional services can help you not only keep operating costs low for your new venture, but also save time, effort, and headaches by assigning tasks to a subject matter expert, without cost you more.
That way, you’ll have more time to spend executing the work you’re the expert at and using your intelligence to plan the next strategic step in your business.
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