Online Reputation Management (ORM) is the practice of monitoring, influencing, and managing an individual’s or organization’s reputation online. It involves tracking online mentions, reviews, and comments about the person or company and responding appropriately to maintain a positive image.
ORM can include techniques such as search engine optimization (SEO) to promote positive content and suppress negative content, social media management to engage with followers and address complaints, and review management to encourage positive reviews and address negative feedback. ORM is important for maintaining a positive image and can be used by businesses, public figures, and individuals.
Table of Contents
What is Online Reputation Management(ORM)
Online Reputation Management (ORM) is the control or shaping of an individual or group’s or organization’s reputation by means of online communication methods such as blogs, social networking sites, forums, blogs, e-mails, newsgroups and other such online mediums.
In this type of reputation management a person will be given the opportunity to post and/or comment on a particular issue/situation that has been previously discussed in an online community. For example, if someone is looking for information about a new product, he/she can search for a forum in which the product has been discussed before and get all the relevant information regarding the product or service being offered.
Online Reputation Management Factors ORM
- Paid Media
- Earned Media
- Shared Media
- Owned Media
Reputation management can be done in various ways. It can be done through blogs. This type of reputation management involves creating an account in a blog and starting a blog related to your business or industry. There are several types of blogs that you can register in your name.
Why is online reputation management important ORM
Social networking sites can also be used for online reputation management. For instance, if you have a company and you want to boost the business image of your company by creating a profile on a particular social networking site, then you can do so. Your business name will be made visible to a number of people on that social networking site, including the people who belong to a certain demographic of your target audience.
They will be able to read what other people have said about your company, read what you have written on your company’s website, and also see the products that your company is selling. For this reason, social networking sites are very effective and can also be considered as an effective form of online reputation management.
Why Reputation Management Is Important for Your Business
- It impacts buying decisions
- It helps you deal with negative reviews
- It provides valuable feedback
- Changing The Narrative
- Understanding Your Customers
- Getting Ahead Of Issues
You should keep in mind that if you have created a profile on a social networking site that is connected to a reputable authority then there will be a good chance that some people will find it helpful. This is because such an authority will have contacts that are connected to other people. In addition, since you are posting your company name, you can also expect to get positive feedback from these people.
Also Read: How Do Fix Can’t Log Into Gmail Account
How to implement ORM: Online Reputation Management
You will need to be careful not to go overboard when using forums to post comments, as you do not want to make your presence felt like that of an authority by simply posting comments in forums. But, the advantage of forums is that you can do this anonymously, thus you can avoid getting involved in a heated discussion on an issue and avoid getting into negative confrontations.
- Creating the right presence
- Audit Your Online Reputation
- Establish an Online Reputation Management
- Strategy
- Establish Guidelines
- Make sure that your business is found
- Monitor Brand Mentions
- Providing sufficient content
- Interact with customers
- Advertise only what a business can provide
- Plan Your Crisis Management Strategy
- Encourage Customer Reviews Online
- Manage Negative Online Reviews
- Maintain Consistent Branding
- Create Content for Branded Keywords
- Choose Influencers Wisely
- Get active on social media
Another reputation management technique that you can use is to sign up on discussion groups of people who are engaged in the same business that you are engaged in. In this way, you can start building your online reputation by providing useful information to them. Some people may offer you free advice and information that you can use to create a useful reputation for yourself. Some people are interested in giving you articles, newsletters, tips.
Online Reputation Management Failure Examples
- United Airlines
- Nestlé
Other people will offer you advice and assistance in the form of newsletters, guides and tutorials, so that you can easily improve your online reputation management. This is very important, especially if your business deals with sensitive information or confidential issues that may affect the reputation of the company.
FAQs on Online Reputation Management(ORM)
What is Online Reputation Management (ORM)?
Online Reputation Management (ORM) refers to the practice of monitoring, influencing, and maintaining the online reputation of an individual or organization. This involves addressing negative content, promoting positive content, and managing online reviews, social media presence, and other online interactions to shape public perception.
Why is Online Reputation Management important?
ORM is crucial because it helps build and maintain a positive image, which can directly impact trust, credibility, and overall success. A strong online reputation can attract customers, clients, and business opportunities, while a negative reputation can deter them and harm the business’s bottom line.
How can negative online reviews be managed effectively?
To manage negative online reviews, it’s essential to respond promptly and professionally. Acknowledge the feedback, apologize if necessary, and offer a solution or explanation. It’s also helpful to encourage satisfied customers to leave positive reviews to counterbalance any negative feedback.
Also Read: Online Ludo is a Strategy Game
What are some strategies for improving online reputation?
Strategies for improving online reputation include:
- Regularly monitoring online mentions and reviews.
- Creating and sharing high-quality, positive content.
- Engaging with your audience on social media and other platforms.
- Encouraging satisfied customers to leave positive reviews.
- Addressing negative content proactively and transparently.
Can Online Reputation Management help with crisis situations?
Yes, ORM can be crucial during crisis situations. Having a proactive ORM strategy in place allows for quick and effective responses to negative events. This includes addressing the issue transparently, providing accurate information, and communicating effectively with stakeholders to mitigate damage and rebuild trust.
Conclusion
One of the most commonly used reputation management techniques is posting comments in forums. Many businesses or organizations use forums to build their reputation by commenting on the topics that they are engaged in discussion with others about. These people can usually provide good information to other people as well as to other forums in the forum.
