Data Analytics

What Is Data Analytics?

Data analytics is an effective process of analyzing, cleansing, modeling, transforming and visualizing data for the purpose of finding useful information about the customer, informing decisions and generating relevant data in order to make sound business decisions. Data analytics enables a company to collect relevant information and present them in an easy-to-use format that can…

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Customer Relationship Management Software 1

Benefits of Customer Relationship Management Software

Customer Relationship Management (CRM), also known as CRM software, is an organization’s strategic approach to keeping relationships with customers intact. It holds that retaining these relationships drives profit and growth. To help achieve this goal, it has a number of functions to help businesses run more smoothly, efficiently, and cost effectively. Customer Relationship Management (CRM)…

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