The business landscape is more competitive than ever, and even startups require investing in branding initiatives early. But a tight budget is one reason that can keep you from competing with the big names in the industry. Launching a website is the best way to take your startup online and attract the target audience. The best part about this strategy is that it entails branding on a budget. Here are a few tips you can follow to leverage a website to bring your startup to par with brand leaders.
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Create a brand image
Before anything else, you must invest in a brand image for your startup because all the marketing assets should replicate it. Choose a company logo, colors, fonts, and other visual elements in the first place. Identifying your tone of voice is equally crucial. These factors set you apart, so ensure they are consistent across all branding initiatives, including your business website. Designing a site is easy once you have a vision of who you are and how you want the audience to perceive your business.
Think of user goals
Your business website is more than a visual asset to showcase your presence online. It also serves as a tool your audience will use to achieve a goal. It could be buying your product or service, getting information about your area of expertise, or booking an appointment. Ensure the goal is easy to fulfill through your site’s structure and navigation. Design it to minimize friction and deliver the best possible UX.
Branding with a website gets easy when you outsource expertise. Even brands with bigger budgets opt for development partners because it is a sensible approach. The model is far cheaper than hiring designers and developers for your in-house team. Recruitment and training are expensive, and you may not even need these resources for the long haul. Consider collaborating with a Front End Development Company: to create a website for your startup. Just find the right one to create a perfect website on a budget.
Keep it simple
Your design partners will have the best recommendations for developing a website on a budget. But you can convey the intention to keep it simple as it helps your budget and makes the site less complex. It is tempting to pick elements like animation and interactive components to add the fun factor. But you can pick them later down the line. The best approach is to go bare minimum with a clean design and good UX.
Remember to ensure that your website is SEO-friendly right from the start. It is the only way to make it visible on search rankings among bigger competitors. Be aware of SEO ranking factors like loading speed, mobile responsiveness, user-friendliness, and quality content. If you know them well enough, you will be in a better place to demand them from your development partner.
An excellent website can give your startup a great start with online branding. Luckily, you can create one on a budget with these simple measures.
Author Bio: Michael Smith is an experienced business writer. For four years, he has been working with OutreachMonks as the content head. He aims to educate the commoner about business information using easy-to-understand language. He updates his business and marketing knowledge with the latest trends and later imparts the tricks through his content.